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It was an era of football haute couture, representing a flamboyant and carefree culture, liberating itself from the dress of prior generations which reigned on university campuses across the country during the Jazz Age. It’s hard to imagine sporting this pitch-side in the stands today, but raccoon coats were once regularly spotted wardrobe staples at football games. The fur-clad couple is on their way to the 1930 homecoming game against Illinois. This photograph was published in the Michigan Daily in 1930 for an article entitled, “ What they’re Wearing on Campus“. Shortly after the song became a hit, The Saturday Evening Post featured a cover illustration of several college men wearing raccoon coats (pictured above),often accompanied by boater hats, and overnight the coat became a symbol of the Jazz Age as a cliché of collegiate enthusiasm. The season for the raccoon coat is here, my boy! The lyrics went…įrom every college campus comes the cheer: oy-yoy! In 1928, George Olsen released a recording highlighting the trend called “Doin’ the Raccoon”. It spread even further by popular big band music jazz musicians embraced by the students who sang about the Ivy-league fur fad. The trend allegedly emerged as a result of Davy Crockett mania and popular interest by an elite group of young white Americans in his stories. If a man could afford a fur coat, he had one bankers, salesmen and students alike used the style to signify or improve their social status.Īnd if you were a Ivy League undergrad in the 1920s with a reputation to keep, you wouldn’t have been seen at the homecoming game without one… I had stumbled upon a snapshot of a moment in fashion history when American Ivy league-ers and young college undergrads began sporting heavy, full-length raccoon coats, which set the trend in 1920s & 30s men’s fashion and sparked a voracious demand for the extravagant garment across the country.
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Man has worn fur since he was living in a cave, but there’s something about this photograph and the fresh-faced young men, all “pimped-out” in full-length fur that stopped me in my tracks.